Socialising Enlivens Endeavour Group

Australia | Oct 21 2021

As lockdowns in NSW/Victoria ease, alcohol consumption in hotels returns to the fore for Endeavour Group

-Retail and online alcohol sales remain buoyant
-Yet may be eclipsed by a return to social gathering in pubs
-Endeavour Group outlook dependent on the consumer transition over festive season


By Eva Brocklehurst

One opportunity diminishes and another emerges for Endeavour Group ((EDV)), as the focus returns to its hotel business now lockdowns are easing. The bumper retail sales of alcohol, spurred by at-home consumption, are likely to step back a notch. Instead, socialising on licensed premises should feature, particularly over the festive season.

Still, some travel restrictions are likely to continue, supporting retail expenditure. Credit Suisse suspects costs will be higher than normal for hotel management amid the quarantining of staff and the checking of vaccine status of patrons.

The broker increases retail liquor sales revenue estimates by 3% for the second quarter while reducing hotels revenue forecasts by -5%. Comparatively, Endeavour Group's retail sales declined -20 basis points compared with the industry at -80 basis points in the first quarter.

On a two-year basis the company's retail sales are up 21% compared with the industry at 32%. Credit Suisse concludes the company's market share is broadly neutral and independents have held the share gained in 2021.

Pressures on the supply chain and the availability of labour are also affecting the company's network, Morgans notes, with access to imported drinks in particular being limited.

In contrast, online sales have been buoyed by the shift to at-home consumption with penetration at record levels. Macquarie points out, while a portion of this growth can be attributable to the restriction of on-premises drinking, the fact remains that online penetration also grew in states where lockdowns were not a hindrance.


State governments enforced the closure of venues, including 40% of the company's venues and nearly 60% of gaming machines in Victoria/NSW. It appears to the broker, in those regions where there has been minimal restrictions on gathering, hotels are either in line or slightly ahead of pre-pandemic levels.

As restrictions are somewhat more onerous in Victoria the company has signalled it will be probably not be profitable to re-open all hotels under current regulations. Moreover, Morgans warns that while venues in NSW have experienced a strong rebound in gambling, bar & food activity following the recent relaxation of rules, it remains early days.

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