Nine Entertainment’s Digital Deal Welcomed

Australia | Jun 02 2021

A deal struck by Nine Entertainment with Facebook and Google in the wake of the stoush over sharing news content on digital sites has been welcomed

-Deal provides strong earnings contribution to Nine Entertainment
-Potential for extra sales from a video deal with Google
-Is the market underestimating the benefit of a cyclical recovery?


By Eva Brocklehurst

In a well-anticipated announcement after the Australian government enacted its News Media Bargaining Code, Nine Entertainment ((NEC)) has finalised commercial agreements with Facebook and Google.

The code, developed by the Australian Competition and Consumer Commission, requires large digital platforms which operate in Australia to pay news publishers such as Nine Entertainment for content that is made available or linked to their platforms.

The Facebook deal is over three years with flat fees per annum while the Google deal, minus YouTube, is five years and comprises a fixed annual fee with modest growth. The agreements with Facebook affect the supply of news video clips and access to digital news articles while news content will be supplied to Google for the News Showcase and other news products. Google will also expand its initiatives across the Nine Entertainment platforms.

While no financial terms were disclosed, Nine Entertainment expects its publishing business will grow operating earnings (EBITDA) by $30-40m in FY22. Given limited disclosure, Macquarie is reluctant to presume on the cash flow being received and, as a result, does not include the digital cash flows in FY22 estimates.

The broker does point out that, at the 2021 Macquarie conference in early May, Nine Entertainment indicated cash flows would be fixed over time with the level of indexation, and observes this indication is consistent with the latest announcement.

Macquarie calculates that $30m per annum additional cash flow would result in an extra $0.12 per share for Nine Entertainment or around a 3.5% tailwind to valuation. The broker also believes the market continues to underestimate the ability of Nine Entertainment to capture the cyclical recovery, reiterating an Outperform rating with a $3.60 target.

Outlook Enhanced

Guidance for publishing segment growth is consistent with expectations and Credit Suisse factors in a $35m benefit from the agreements, offset by slight declines in print circulation and advertising. The broker expects the increased certainty provided by the announcement will be welcomed across the market.

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